India’s vast cultural heritage has inspired many designers. Although there is no shortage of intricately crafted clothing in vibrant hues, getting genuine work at affordable prices is often cumbersome. This gap in the market for procuring authentic Chikankari clothes at reasonable prices led to the birth of the brand we know today as Shehri!
The Inspiration Behind Shehri
We wanted to share our passion for Indian tradition and culture with the world, and what better way to do it than to provide customers with a platform where they could purchase authentic Indian wear? Blending our passion with traditional craftsmanship, we curate stylish and sustainable fashion comprising Lucknowi embroidery with a modern twist that our clients can wear proudly.
What Does Shehri Mean?
“Shehri” means “city-dweller” in Hindi. This reflects our ideology of blending modern designs with traditional craftsmanship to appeal to the sensibilities of the urban woman. Through our brand, we offer sustainable fashion that gives traditional Indian wear a contemporary twist. Shehri combines the vibrant energy of the city with the cultural heritage of villages, providing a perfect balance of modern and traditional styles.
What Sets Shehri Apart?
Most traditional crafts—from weaving to embroidery—involve women. However, despite their efforts, financial stability is often impossible. Shehri is a sustainable Indian fashion brand uniquely blending modern designs with traditional craftsmanship. Reasons that set us apart from our competitors include:
- Ethically sourcing materials
- Empowering women artisans in India
- Sustainable fashion practices
- A unique blend of modern silhouettes with traditional motifs
- Quality comfort wear
Our plans with Shehri
We aim to provide a platform for women to feel beautiful, desirable, and confident. Every design strives for women’s empowerment and supports sustainable fashion practices while globally showcasing India’s incredible talent and cultural heritage. We wish to change how India shops, one outfit at a time, to become a leading Indian ethnic wear brand.
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